Why Gold?
             Gold the yellow metal is the most loved than liked metal by mankind. Gold is treasured as wealth and is worn as ornaments. It touches the human lives in different ways and protects the same. It is more appropriate to say that we wear gold ornaments on our heart than on our body. It not only enhances our beauty but it uplifts our financial status in the society and makes us feel financially safe and secure also. We love gold ornaments through generations.
       It is interesting to know how this noble metal could capture the human heart ever since it's history. Here are a few reasons amoung many.
1.   Gold is non-corrosive and it does not erode in nature and hence it sustainss it's weight over years.
2.   Gold does nottarnish in bad weather and it does not oxidize at high temperature and maintains the glittering finish through out.
3.   Gold is yellow in color which is very pleasing to human eye.
4.   Gold can be polished to mirror finish which makes it very attractive.
5.   Gold is very malleable and hence it can be rolled into thin sheets.
6.   Gold is very ductile due to which it can be drawn into thin sheets.
7.   Gold is a very heavy metal and due to it's high density, large quantity can be stored in small spaces safely without other's notice.
8.   Gold can be fused with other metals like silver and copper and hence it can be welded with the help of these metals and is fit for ornament mahking.
9.   Gold is used in special applications in electrical and electronic industry.
10.  Gold has a unique medicinal quality to develop sharp brain and high degree of intelligence and to tone up the complexion. therefore, infants are given crushed gold mixed with honey.
11.  Gold has an international market and it can be converted into money at anytime anywhere in the world.
12.  Over of all these reasons, the quantity of gold available in the Earth is rare and the expense involved in mining and collection is very high. Due to this reason together with its high demand and liking, gold is one of the costliest metals in the world.
         The amount of gold stored indicates the degree of wealth of a person and a country. The undimishing craze for this noble metal carried over ever since the history of mankind, makes every one look for new and fashion ornaments every day.